It’s an antipiracy PSA that never mentions piracy by name - the 2014 version of those “You wouldn’t steal a car” ads that used to run before the ’90s feature DVDs.
#WORDISH MOVIE MOVIE#
There were about 10 previews before the movie started, and I spent that whole time looking down at that safe-wordish little button, wondering what kind of messed-up George Saunders story we’d signed up to live through and whether I should have worn goggles and a poncho.īut the most telling part of the pre-movie experience, for me, was the ad in which they show a little bit of the Guardians of the Galaxy trailer, and then the image shrinks and shrinks until it’s the size of a television or a computer, and some Don LaFontaineish voice-over guy comes in to remind us that there’s no substitute for seeing big movies on the big screen. At least that’s how I remember it.Īlex Pappademas: For sure. I can handle some bubbles.īut it wasn’t until the moment we took our seats - in the second row, because if you’re not allowing for the possibility that the 4DX mainframe might decide to launch you headfirst into the screen at any moment, you’re not living - and noticed the glowing control panel on the armrest that the whole thing became real. Hand me the wand and the neon-pink bottle of soap water. Water! Rain! Fog! Wind! Lightning! Bubbles! Scents! Vibrations!īubbles? OK, bubbles. You enter at your own risk and the Regal Theater and 4DX accept no liability for any injury or damage suffered as a result of viewing a presentation in a theater equipped with 4DX Motion Chairs.ĭespite this boilerplate legalese version of pike-mounted human heads festooning the path to the cannibal village, we soldiered on … and were then confronted with these primitive pictographs of the Eight Terrifying Trials awaiting us inside the looming Cave of Four Dimensions: NOTICE: By purchasing this ticket you confirm that you understand, agree to and will comply with the 4DX Safety Guidelines. auditorium is the first one opened in America, which despite being the producer of 99.9 percent of international blockbuster content, continues to lag maddeningly far behind the rest of the civilized world in cinematic-upsell technology), maybe this warning that greeted me as I attempted to purchase the tickets will give you a taste of the mortal peril that awaited us: For those unfamiliar with the 4DX concept (that might be the majority of people reading this - the new L.A. Live’s Regal Cinemas, which, conveniently, is Grantland’s home-field multiplex, located mere paces away from our downtown headquarters. That something was a trip to the just-opened, state-of-the-body-punishing-art 4DX theater at L.A. A little sensory-exploding, lumbar-pounding, scalp-moistening something carrying a hefty ticket surcharge, because the powerful and deep-pocketed Walt Disney Company would be footing the bill.
We needed to layer our apes-going experience with a little something extra, a little something dangerous. We decided - perhaps foolishly, perhaps sagely - that a regular viewing of the film would not be challenge enough. Mark Lisanti: Before we get into our chat about box office champ Dawn of the Planet of the Apes, Grantland’s Alex Pappademas, let me set the stage for this conversational experiment.
This week: Alex Pappademas and Mark Lisanti tackle Dawn of the Planet of the Apes … in 4-D! This summer, two Grantlanders will gather to discuss the weekend’s mega-franchise, counterprogramming comedy, or teen weepie to consider truth, spoilers (!), and the Hollywood way.
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